Surround yourself with beautiful
the brainchild of Swedish designer and illustrator Sandra Isaksson, is a brand
of design gifts and co-ordinated home accessories that will certainly bring a
smile to your face. The mix of Scandinavian clean lines and harmonious colour
combinations, together with joyous splashes of inspiration drawn from
Isaksson’s travels and heritage, forms playful designs that do not take life
too seriously. With products by ISAK, you can surround yourself with beautiful
happy things all day, every day.
As a 12-year-old girl, Isaksson already
felt a desire to design things; she loved drawing and knew that she wanted to
give her illustrations a shape and a function. After studying languages and
travelling around the world, she finally pursued this dream by studying graphic
design and illustration in Denmark. And after the birth of her sons,
illustrating for children has been very close to her heart. While she takes on
design commissions from all around the world, she is also the head designer and
founder behind ISAK, a Scandinavian-British fusion brand, which sells products
to lighten up the modern kitchen, lounge and kid’s room.
The look of her designs for ISAK pays
homage to the 50s and 60s, as well as, of course, classic Scandinavian design
traditions. “I think back to Sweden a lot for inspiration: my childhood, things
that I miss. I indulge in the good memories. I’m also inspired by designs I saw
growing up; I come back to Marimekko a lot, for example. I want to create
everyday products that my children and I can use; it’s important that they are
functional and look pretty at the same time,” says Isaksson.
“My design world is very Scandinavian: very
clean with sharp lines,” she continues. “The images are two dimensional and
naïve, going to back to the childhood again.”
ISAK products are mainly made in Europe,
and it is very important for Isaksson to use the best materials available,
recycle as much as possible and treat people well, creating an ethical brand.
For example, for the packaging of their trays, ISAK take advantage of reusable
tote bags, and the boxes for cups are also made to look very nice so that
customers would not just throw them away.