7. Design Company: DBA. At ISAK we strive for our products to be practical and beautiful. They must be environmentally responsible and wherever possible serve more than one function. In May next year there will be a new New York based design company starting up whose products we like because of their desire to wrest innovation from simplicity.
Their products are understated, minimalist and functional. All traits that we admire. Their first products are; the dish rack (every home in the world should have one!), a humidifier, a space heater and a cord spool. Hardly groundbreaking products but ones that we admire and will enjoy, hope you will too. Life is simple but has to work well!